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Fish City

Tackle Shops in Morro Bay

2 shops — hours, live bait, and directions.

Updated

Bait and tackle near you in Morro Bay

2 open shops, 2 with live bait, live bait first.

Morro Bay's two tackle shops sit a short walk apart near the Embarcadero, both tied to the sportfishing fleet that runs out of the harbor under Morro Rock. Virg's Landing has outfitted Central Coast anglers since 1954; its 2,400-square-foot tackle store on Market Avenue carries rods, reels, jigs, swimbaits, and terminal tackle, and acts as a California Fish and Wildlife license agent (cash only) and assists with rod rental at check-in for the landing's sportfishing fleet. A short walk down the Embarcadero, Morro Bay Landing runs a full bait-and-tackle shop at its own docks — live bait when available, rod and reel rentals, and California fishing licenses — open daily 9 AM to 5 PM.

Morro Bay opens onto Estero Bay and the reefs that run from Point Buchon north to Cayucos. Rockfish and lingcod are the bread and butter over those reefs once the groundfish season opens in spring. California halibut hold on the sand flats through the warmer months, and Chinook salmon are trolled in spring and early summer when the season is open. California's ocean salmon seasons are set annually and have been heavily restricted in recent years, so check current Department of Fish and Wildlife regulations before you run.

Both shops are near the Embarcadero, so a bait-and-tackle stop is on the way to the dock.

Shops in Morro Bay

Morro Bay on the map

Species to target here

Nearby charters

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Frequently asked questions

  • Do Morro Bay tackle shops carry live bait?

    Yes — both are harbor shops tied to the sportfishing fleet. Morro Bay Landing carries live bait when available at its Embarcadero docks, per its own site, and Virg's Landing handles bait as part of its sportfishing landing operation. Live bait on the Central Coast tracks the season and what the bait haulers can get, so call ahead the morning of your trip.

  • How long has Virg's Landing operated in Morro Bay?

    Virg's Landing has operated since 1954, per its own site — roughly 70 years as of 2026. Its 2,400-square-foot tackle store on Market Avenue carries rods, reels, jigs, and terminal tackle, and sells California fishing licenses (cash only) at check-in for the landing's sportfishing fleet.

  • Where do Morro Bay anglers get bait, licenses, and rod rentals?

    Morro Bay Landing at 1215 Embarcadero carries live bait when available, rents rods and reels, and sells California fishing licenses, open daily 9 AM to 5 PM, per its own site. Virg's Landing at 1169 Market Avenue runs a full tackle store for its sportfishing fleet and, at check-in, assists with rod rental and California fishing licenses (cash only).

  • What fish are caught out of Morro Bay?

    Rockfish and lingcod are the mainstay over the Estero Bay reefs once the groundfish season opens in spring. California halibut hold on the sand flats through the warmer months, and Chinook salmon are trolled in spring and early summer when the season is open. California's ocean salmon seasons are set annually by the Department of Fish and Wildlife and have been heavily restricted lately — check the current rules before you go.