Noyo Fishing Center

Noyo Fishing Center has occupied Noyo Harbor in Fort Bragg since 2007 — the lone tackle counter for the Mendocino sport fleet, where the Pacific Northwest fishing identity bleeds south into California. Inventory covers all four NorCal pillars: crab pots, snares, rings, and buoys; hand-tied salmon leaders; rockfish jigs and halibut rigs; perch tackle.

Brand stable runs Ugly Stik, Penn, Shimano, Daiwa, Okuma, Fenwick, Lamiglas, Avet, and Abu Garcia. The shop also stocks hand-poured jigs, lead heads, custom swim baits, and wooden gaffs made by local fishermen — a north-coast detail you don't find in the SoCal big-box. Bait is frozen-only, kept in a chest freezer at the front of the store.

Summer hours run seven days; winter is Wednesday through Sunday. Kayak rentals and a license counter round out the floor. See the California tackle directory. See also: Bodega Tackle in Petaluma and Englund Marine Eureka further north.